Our journey began in September 2024 with a KISS - Literally.
Barb's Togs launched as a tribute to a woman who lived with unmistakable grace, grit, and great fashion. Barbara, my mom, had a simple golf mnemonic: "If there's a kiss on your shirt sleeve, "you kept your head down and eye on the ball."
It was her playful way of staying focused - LIPSTICK AND ALL!
That kiss became our Logo. Her Legacy became our Mission!
We built a brand around her values: showing up beautifully, giving back generously, and living life actively and with zeal! And from the very beginning, we embraced our Community - not just as Customers, but as
Co-creators, Supporters of causes, and Walking Ambassadors of our:
'Style With Purpose Philosophy"
In February 2025, Mattel challenged our name, Barb's Togs, and insisted we cease all public-facing use.
At first, it was Heartbreaking. But what followed was something even more powerful: a chance to evolve with intention.
We reimagined our future - and became BTogs & Co.
B still stands for Barbara - her Beauty, Boldness, and Belief in showing up well.
Togs is a timeless word that means to dress finely - just like she did.
& Co. is our Community - YOU - the people who wear our pieces, power our mission, and support the causes we believe in.
What changed was the name. What stayed was the heart, the hustle, and the kiss that started it all.
This isn't just about clothing.
IT'S ABOUT CONFIDENCE!
IT'S ABOUT LEGACY!
IT'S ABOUT COMMUNITY!
Wear Something That Means Something.
Welcome to BTogs & Co.
Show up Beautifully, Give Back Generously, AND Live Life with Zeal!
Keep Swinging, Patti
A Legacy Leader Leading a Mission Driven Business
BTogs&Co is For Real!
Start Toggin’